稀土企业社会责任：基于利于相关者视角

来源期刊：有色金属科学与工程2012年第5期

论文作者：倪昌红 张洁慧

文章页码：105 - 110

关键词：社会责任；利益相关者理论；稀土企业；执行机制；舆论监督

Key words：social responsibility; stakeholder theory; rare earth enterprise; executive mechanism; media supervision

摘    要：基于利益相关者理论，从稀土企业自身、政府、消费者、当地社区和舆论监督等五个方面论述了稀土企业履行社会责任的动力机制.稀土企业履行社会责任不但不违背其逐利的本质，反而会促进企业持续成长；稀土企业的自身特征也是影响企业履行社会责任的重要前因变量，而稀土企业的性质、规模、历史则是稀土企业履行社会责任的调节变量.此外，政府、消费者、当地社区和舆论监督是稀土企业履行社会责任的外部强化机制，他们也有关注稀土企业履行社会责任的动力.最后，社会责任的履行主体还在于稀土企业自身，需要提高企业家的社会责任道德水平，完善相应的法律法规和执行机制，并建立相应的社会责任信息披露机制、发挥舆论的有效监督作用.

Abstract: This paper studies the power mechanism of rare earth enterprises’ social responsibility from enterprises themselves, government, consumers, local communities and media supervision based on stakeholder theory. Enterprises’ fulfilling their social responsibilities encourages the sustainable company growth rather than contradicts to their profit-making nature. Characteristics of enterprises are important antecedents of social responsibility fulfilling, while enterprise ownership, size and history are important moderators. Government, consumers, local communities and media supervision are external strengthening factors for rare earth enterprises’ social responsibility. It concludes that enterprises themselves are the most important for social responsibility fulfilling. Entrepreneurs’ morale level, related laws and regulations, information disclosure and media supervision should be established or promoted.